Kohls.com: Site Review

Oh, Kohl’s. We always have such high hopes for you, as you add designer lines (Vera Wang, Dana Buchman) and what should be fun and interesting brands and collections (Daisy Fuentes and Elle). And yet, we end up coming away either disappointed or with an overwhelming sense of “eh”. Still, we’ve seen glimpses of good stuff (shoes and handbags aren’t too bad, actually) and so we keep hoping. One way to keep tabs? Stop by Kohls.com and see what’s new—maybe online shopping is the way to go …

Our Review: Kohl’s site design leaves us feeling about the same way as the retailer in general—it’s not remarkable, but not exactly terrible either. All we really expect from a major mid-level retailer’s website is pretty much what we get here—highlighted daily sales and tabs for each major category (women’s, men’s, you know the drill). Sort by item, brand, sale, etc.

Daily deal items and frequent shipping deals (sometimes requiring a coupon code) add value to shopping online here—and you can sign up for e-mail alerts to have the latest deals sent directly to you—but what it boils down to is that the offerings are the same. We dig the Candies shoes and the Dana Buchman accessories, and it’s handy to be able to pick up kids’ clothing and household items while you shop for your summer handbag. But we can’t help but feel like the whole thing could just be better. Period.

The Verdict: Nay. Again, not terrible, but nothing interesting enough to make us clamor to shop here.