Kim Kardashian talks The Sears Kardashian Kollection

What: Kim Kardashian blogs her excitement about launching the Kardashian Kollection with sisters, Kourtney and Khloe exclusively at Sears in  August. The “Kollection,” produced under Bruno Shiavi, is aimed at customers aged 17-35 and will feature apparel, lingerie, jewelry, handbags, wallets, hats, gloves and shoes.

What Kim Says:

“I’m so excited to announce that our Kardashian Kollection will launch exclusively at Sears in August!!!
We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection. You guys are going to love it! The collection includes everything from lingerie, clothing, handbags, accessories and shoes and Khloe, Kourt and I each put our own personal style into the pieces so there’s a lot of variety and something for everyone!! You’ll be hearing a lot more from me about the collection this year, so stay tuned!”

What We Say:We can say with 99.99% certainty that the Kardashian sisters have never stepped foot into a Sears. Seriously, the only way to get to them into a Sears would have been to say that “Craftman” was an exclusive nightclub patrolled by paparazzi.

It’s obvious Sears is using Kim Kardashian’s strong brand to amp up their own, at least for the younger generations who probably don’t do too much shopping there. While we’re naturally skeptical of celebrity fashion lines before we see any actual product (just being famous doesn’t make you a good designer). If this goes well, they wouldn’t be the first celebs to launch a highly successful mass-market brand (read: Justin Bieber Nail Polish). Okay, girls, you’ve got our attention – now let’s see some good, affordable design.