Jovovich-Hawk Creates Line for Target

What: Model, actress and celebrity fashion designer, Milla Jovovich, is next on tap for Target’s Go International.

What the fashion heads say: From The Envelope.com:

The eclectic line is now beloved by Tinseltown trendies such as Chloe Sevigny, Nicole Richie, Brittany Murphy, Joy Bryant and Ginnifer Goodwin. Even Victoria Beckham has been spotted wearing a Jovovich-Hawk Iggy mini. Vogue magazine has raved about the line’s “girl-about-town cult status that most designers spend years trying to achieve.”

What I say: Jovovich was one of the first of the recent celebs to launch her clothing line, the vintage inspiredJovovich-Hawk, with model Carmen Hawk.  It will be interesting to see how the line translates on the sales floors of Target.

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Target.com