Jovovich-Hawk Creates Line for Target

What: Model, actress and celebrity fashion designer, Milla Jovovich, is next on tap for Target’s Go International.

What the fashion heads say: From The

The eclectic line is now beloved by Tinseltown trendies such as Chloe Sevigny, Nicole Richie, Brittany Murphy, Joy Bryant and Ginnifer Goodwin. Even Victoria Beckham has been spotted wearing a Jovovich-Hawk Iggy mini. Vogue magazine has raved about the line’s “girl-about-town cult status that most designers spend years trying to achieve.”

What I say: Jovovich was one of the first of the recent celebs to launch her clothing line, the vintage inspiredJovovich-Hawk, with model Carmen Hawk.  It will be interesting to see how the line translates on the sales floors of Target.

Read more on the forum