New Line: Jodi Arnold for The Limited

What: The Limited is launching a six-city national tour which will feature the unveiling of Jodi Arnold for The Limited fall 2010 capsule collection.

What They Say: “The Limited is excited about the collaboration and the tour as it echos the brand’s message of “Your Personal Success” – a celebration of the modern woman. .”

What We Say: The Limited has been working hard on their re-branding and positioning in order to compete with the likes of Ann Taylor. While we applaud joining with a real designer (instead of some random celebrity), we’re not sure Jodi Arnold is a big enough name to help them gain real brand equity in the minds of the average consumer.

Jodi Arnold for Limited Line