Jessica Simpson to Launch Denim Collection

February 8, 2010

Jessica Simpson Denim

What: Jessica Simpson, no stranger to success in the fashion biz, is hardly done building her empire. She’s now collaborating with Jones New York on a full denim collection, featuring jeans to jackets, that will hit stores this July. So far, prices range from $29 to $79 (not too painful). She’ll be making the rounds at Macy’s, Dillard’s and other stores to hype the line before it’s launched.

What They Say:

“She has a very strong point of view and would be in here working long hours on this, sometimes up to 12 hours or so,” Jones jeanswear CEO Jack Gross told WWD. “I have to say, I didn’t really expect to see that.”

What We Say: We find it difficult to believe that Jessica Simpson would invest 12 consecutive hours into anything, let alone a fashion line, but then again – what else does she have on her plate right now? Hopefully the line will be more like her shoe line and less like her previous denim line (and we also hope she’ll actually WEAR clothes from the line)

Thoughts?

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{ 5 comments… read them below or add one }

Judy Carpenter 1 February 8, 2010

I’m glad to see this. Jessica’s handbags are terrific and her shoes are too. I know she doesn’t create them all by herself but she seems to have some good ideas. I think for now she should play to her strengths.

Kellie 2 February 8, 2010

Her shoes are so comfortable, I think her platform pumps are some of the more comfy that I’ve put my feet into. I am glad to see her price point is reasonable and I hope her designs are just as fashionable & comfortable as her shoe.

mocha_mammi 3 February 8, 2010

YAAAAAWN – BOOOOOOOOOOOOORING!!!!

Yolanda 4 February 8, 2010

I really like her shoes and hadbags, but jeans….Let’s see what she can do!

Serena 5 February 8, 2010

Well, it just goes to show that Jessica is one dedicated gal. Kudos to her.

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