JC Penney’s Creates Temp Store in Manhattan Putting ‘The City That Nevers Sleep’ Asleep

In a blindingly unoriginal move, JC Penney’s has created a temporary store in Times Square (at 42nd Street). Why the old school store wasted their money doing this, I shall never know. It’s like building an Alexander McQueen boutique in Salina, Kansas—wrong location, wrong customer. I’ve never, EVER, heard anyone in New York say “Gee, I really wish we had a JC Penney’s in the city.” Even my very Midwestern mom, who insisted when I got married that I register at the store because “Penney’s has great towels and sheets”, was baffled by the concept of a temp store in NYC. 

JC Penney’s Temp Store Opens at Manhattan

The quality and selection of clothing at JC Penney’s is dismal at best—you know your store has a problem when Sears has a more stylish collection than you. Yes, they have a line by Nicole Miller, but she doesn’t have the designer appeal or the persona of a Karl Lagerfeld or Isaac Mizrahi. Plus, Miller’s clothing at JC Penney’s looks nothing like her collections at higher end stores and boutiques, which gives shoppers no incentive to shop the store.



Here’s my advice to JC Penney’s—close down the Manhattan store and invest the money better marketing, store design, and stylish clothing.

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Comments

  1. Katherine says

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    This is a REALLY harsh denigration of JCPenney. I hate the clothing at Sears; unlike you, I believe Sears’ clothing is the stuff that’s low quality and not stylish (and come on, at least JCPenney doesn’t have shopping carts!). You can find stuff at JCPenney that’s trendy but made better than at places like H&M, CHarlotte Russe, etc., and you can also find more sophisticated stuff that’s cheaper than Express or the Limited. And the best part is that JCPenney actually has good sales, unlike the above stores. Granted, it’s not a good idea to buy your whole wardrobe there (or at any of these places, obviously), but given the choice, I’d much rather shop at JCPenney than at Sears.

    Jeez. Not every store is a marketing machine like Target (gotta love them, but the clothes sometimes fall apart and the shoes are really ill-fitting), so why don’t you cut JCPenney some slack?

    I do love your site. I just felt that what you wrote was unfair.

  2. says

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    Hey Katherine-

    What in the post isn’t true and unfair? That JC Penney building a store in Manhattan is “blindlying unoriginal”. This is true- Target, Sears, Home Depot and even K-Mart have built temp and full stores in Manhattan , YEARS before JC Penney even thought to build their store.

    On the designers at Nicole, a. Nicole Miller isn;t as popular as Isaac Mizrahi and isn’t as strong of a designer (Mizrahi won ). My stylish grandma in Minnesota know who Isaac Mizrahi was, I doubt she knows Nicole Miller. To underscore my point about the Nicole Miller line at JC Penney’s being vastly inferior to the real Nicole Miller line take a look at or visit your local Nicole Miller boutique. You’ll see what I mean. The line at JC Penney isn’t even in the same design style.

    I’ve tried to shop at JC Penney’s several times- Jersey City, NJ, Minneapolis, MN, and Chattanooga, TN and have never ever seen of the items you mentioned above. In fact I had a $250 gift certificate that a older, well meaning family friend gave me for my wedding and it took me almost 2 years to find something to buy (I bought sheets and some underwear).

    I will give you that JC Penney’s may be better than mall based H&M outside outside of NY- but the fashions are not better. Bisou Bisou looks like a cheaper versionof the mall store Cache and the store brands like Arizona and Worthington are utterly unstylish, very grandma stuff.

    Don;t think that JC Penneys (see the ads in Vogue, lucky, etc.) isn’t as much of a marketing machine at target. You just notice Target because Target does it better. JC Penney should shoot whoever styles their campaigns- the ads for Wal-mart’s metro Seven line is styled better.

    Anyway I could go one, But I really want JC Penney’s to succeed because it gives me more options for shopping.

    And…

    I love you too.

    TBF

  3. rhea says

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    I love JC Penney. And I am not old fashioned. In fact JC Penney dresses me for work every day and I look the sharpest out there. Those who think Jc Penney is old fashioned just dont know how to put it together.

  4. anon says

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    I just want to point out, Metro7 and “nicole” Nicole Miller are designed by the same private label company, along with “Daisy Fuentes” for Kohl’s and Pierre Cardin for Goody’s.

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