Isaac Mizrahi Teams Up with QVC

What: Isaac Mizrahi, the over-the-top fashion designer turned reality TV fixture who helped pioneer the discount designer trend with his line for Target, is teaming up with QVC for his latest venture, a cable shopping show called “Isaac Mizrahi Live!” Mizrahi says he plans to sell everything from shoes and handbags to potpourri and cheesecakes (with prices hovering around $80 for shoes and $200 for handbags) on the home shopping show, which is set to debut in December. 

What the Wall Street Journal Says:
“With cost-conscious conglomerates increasingly in control, many designers are searching for ways to broaden their sales beyond the high-fashion customer. At the same time the growth of collaborations with mid-American retailers, the rise of cable television, the birth of reality television and the Internet have created a surge of opportunities

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