How to Start a Fashion Blog

Don’t Be Afraid To… invest in good gear.

Don't Be Afraid to Invest in Good GearCredit: Camera Monster on Tumblr

As much as you are able to, make it a priority to invest in the tools you need to make your blog as good as it can be. Think about how you feel when you’re searching the web and you come across a website with lousy photos or that is difficult to navigate. You immediately sense a lack of professionalism and, chances are, you’ll leave the site toute suite in search of another, better executed URL. So, consider you subject matter and gear up accordingly. Want your blog to be photo or video based? Then spend some money on a great SLR camera or HD video recorder. Want to share the written word? You might not need to get actual gear in that case, but taking a typing course or writing class will up your game and keep people coming back for your razor sharp (and typo-free!) wit.
Don’t Be Afraid To… go out and meet your peers by attending online or in-person conferences and forums.

Go Out and Meet Your PeersCredit:

The fashion blogging community is made up of some pretty fantastic people who are more than happy to share their knowledge with newcomers. Lucky magazine has started holding conferences for fashion blogger’s (FABB – the Fashion and Beauty Blog Conference) as does the IFB with their Independent Fashion Blogger’s Conference, and BlogHer is a great online forum full of resources (Full disclosure: TBF herself, Kathryn Finney, is BlogHer’s Editor-at-Large). Just as you now have all the technology to start a fashion blog, you also have endless resources that are just a keystroke or two away – use them!

Fashion blogging is not for the faint of heart and those that do it best are the ones who are committed to making their sites the best they can be. Emily from Cupcakes and Cashmere, Vahni creator of Grit and Glamour, and our very own Kathryn, founder of TBF are great examples of bloggers who had an idea, the courage to take that idea to the world wide web and the stick-to-itiveness to turn that idea into a successful, professional blog. Follow these tips, and you could count yourself among some very fine company.

Sponsored Content


  1. says

    I have had sooo many problems it is crazy.I changed my blog name twice (I am keeping this one), because I thought it was not fashion bloggy enough. What puts me down is when I am done writing a post. I google it, just to see that what I have talked about, has already been done. What do you think of fashion blog names that does not necessarily have anything fashion word related in their titles. My blog name is My Innovative Mind, is that good? I am always second guessing myself, especially when it comes to my blog name.

    • TBF says

      @Kamea- I think you’re problem is that you’re focusing a bit too much on the fame aspect of fashion blogging rather on just writing what comes naturally to you. If you do what you feel and what you enjoy, you will confident in what you do. Who cares if someone has written about something before (there were several books about god before the Bible was written, does that mean that the bible should have been written??), it’s about your perspective. If you have an unique perspective, then it will come through on your blog and other people will notice. Do what you feel is best, what is in your heart, and screw what other people think.

  2. says

    This was a nice, short, inspiring article. It is very hard for anyone that want’s to genuinely write about or convey fashion online now because the market is flooded. I think pages 1, 3, & 4 are the most important, in my opinion.

Leave a Reply

Your email address will not be published. Required fields are marked *