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Shopbop came into the e-commerce game early on, and continues to grow, because they nailed the success formula. The online store provides access to countless designers and favorites at your finger tips and develops designer relations to offer shoppers exclusives available only through their site.
Shopbop divides its offerings into as detailed of mini-sections as possible. For bags alone you can shop by designer, by color, by size, by shape or by trend. You could say it’s a site for serious shoppers, because believe us, if you’re just browsing through each individual section you can (willingly) get sucked into the site for days. Free returns and free 3-day shipping doesn’t hurt their rep either.
Shopbop does a great job creating interactive and innovative content as alternative ways to shop the site. Look books, video clips, and a frequently updated blog give you a great sense of how to style new arrivals and seasonal trends, as well as suggested add-ons to make your purchase pop even further. The brand also has a strong social media presence, so pay attention to Facebook and Twitter updates for special discounts and deals.
DIVIDE AND CONQUER
The easiest way to shop the site is by designer. Knowing your favorite brands and their typical silhouettes and fits, will save you browsing, review and return time. If you’re feeling more adventurous and free of time constraints, shop by category but be warned, there can be more than 1000 items in garment categories like ‘Tops.’ Keeping tabs on the ‘Coming Soon’ category is also sure to save some time for upcoming purchases.
SPREAD THE WORD
Like many an e-commerce and flash sale site, Shopbop rewards customers for referring friends. Email your friends a sign up link and if they join the site (why wouldn’t they?) and make any purchase, you score a $25 gift certificate. Like an item on the site? You can ‘Like’ it on Facebook too. With product integration, you can show your friends what your interested in and get feedback before you buy. The ‘Wish List’ feature allows users to list up products they love, and friends and family to search the lists through the site, helping you navigate the perfect gift.
Shopbop consistently offers a huge sale selection; at any given time there’s thousands of items up for grabs. Sale merchandise is split up by ‘New to Sale’, designer, and the amount of discount. For a site with some very serious designers, Shopbop also provides some very serious markdowns, some upwards of 70% off.