How Sales People Get You To Buy

 

What: Our friends at Ultimate Coupons Blog, feature a post containing the sales tactics used by sales people to get you to buy., The post is written from the perspective of a sales person from American Eagle.
From the Sales Girl:

For every credit card application I got someone to fill out I earned points and if your application was approved I earned even more points. I held the top spot for most credit card applications in my store month after month. I earned enough points to score a free espresso maker. How was I so successful? I asked each and every person if they wanted to save 10% by applying for a credit card. I quickly followed that up by saying “It only takes a second,” as I pushed the short application their way with a pen. I made it so easy most people couldn’t refuse.

They thought it sounded like an easy way to save some money, when in fact, marketers know if you’ve got a store credit card in your wallet you’ll spend way more money there. Target officials say that shoppers who use their Target Redcard spend an average of 44% more than other shoppers. So no matter how much money the sales associate says applying for a store credit card can save you– don’t do it. The facts show that little piece of plastic will actually make you spend far more than you would otherwise.


Kathryn Says: I love this article because it clearly, explains the tactics that sales folks use to get to buy more. As stated in the post, sales folk often receive a bonus for every credit card sign up you get (sometimes as much as $50 per new credit card sign up), so there’s a lot of motivation to get you to get a store credit card. I once received over $200 bonus when I signed up 20 people for cc I worked at certain popular mall base store BBF (before budget fashionista).

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Comments

  1. says

    This does happen to me often. I don’t really mind, I just simply decline by saying, I definitely don’t need any assistance shopping, I do quite fine without a credit card!

  2. says

    I wondered what they got out of that. I had a sales girl at Macy’s ask me if I wanted to open a card and I declined. After asking me again a few different ways, she finished ringing up my purchases and asked what method of payment I was going to use, and when I said “cash” she nodded solemnly and said,” Oh. I see. Are you having credit issues?” I almost reached across the counter and smacked her.

  3. says

    I have to say, not all stores are like this. I’ve worked for several stores in the past, one with a credit card, two without, and I must say, I never got credit like this for my sales. Yes, I had sales goals to maintain, but I did not make commission on sales or credit card applications. I actually hated asking about credit cards.

    My theory is that most people will buy if they are open minded. If they really do not want to buy something, they won’t. I was never a pushy sales associate, but I consistently made my goals and had some of the highest sales in our company’s region. I just honestly liked my job and helping people find what they are looking for while shopping.

  4. Kim says

    About 20 years ago, I worked for a now dead bookstore chain that pushed their frequent buyer card. It cost people money to buy it but we promised them they’d get coupons back for dollars off. I hated to push it but we literally had our jobs on the line if we didn’t push it. When I went into that chain after I left, I would see the desperation in the eyes of a staff member who had their job threatened by a zealous manager or regional manager. And felt bad I had to say no. Our incentive? Our jobs. So yeah, say no to the sales person pushing the company credit card. Or if you’re me, say yes on a big purchase, pay it off then put the card in place in your underwear drawer where you won’t use it.

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