H&M announced last week that they are increasing their organic cotton collection this spring.  Our organic cotton collection is also high fashion, as customers are becoming increasingly aware of both fashion and the environment. We are proud to offer clothes made from organic cotton in nearly every H&M department, says H&M’s Head of Design, Margareta van den Bosch.

We can’;t wait! According to the press release the pieces in the collection are heavily influenced by the romantic styles of the 60’s and 70’s with a color palette that includes soft earth tones with accents of poppy red, yellow and rose. The collection includes pieces for women, men and children.

H&M is known for great style for a good price…so we’re just tickled that they can also be known for their great environmental impact.  Come spring, we plan to be the first in line when those doors open!!

Image courtesy of H&M