What: H&M is launching their Fashion Against AIDS Campaign with a hot new collection that will hit stores on May 20th. We can’t wait.
According to H&M: Fashion Against AIDS collection offers guys and girls “festival themed” items that encompass the entire festival experience – from clothing and accessories to tents and sleeping bags. 25% of the proceeds from this collection will be donated to youth HIV / AIDS awareness projects, including YouthAids, the MTV Staying Alive Foundation and UNFPA, the United Nations Population Fund, as well as supporting Designers Against AIDS, the NGO who brought the concept of Fashion against AIDS to H&M.
What We Say: We love when fashion supports a cause that affects and will change the lives of millions of people around the world. We give H&M two thumbs up for using fashion as a tool to inform the world about the spread and prevention of AIDS.