H&M Announces “Fashion Against Aids” Collection

What: H&M is teaming up with designers and celebs for a “Fashion Against AIDS” collection, to be available in Feb. 2008.

The Lowdown: A collection of t-shirts, tank tops and hoodies will debut at H&M in February, featuring a range of AIDS-related messages aimed at raising awareness about the disease. Celebrities on board include Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley, and was initiated through the non-profit org Designers Against AIDS (DAA). Prices for pieces will range from $12.90 to $34.90, so it’s definitely affordable way to do good. Our only beef?
While the artists have donated their services, only 25% of the proceeds will go to “HIV/AIDS prevention projects around the world.” We’re thinking H&M could be just a tad more generous. But that’s just us.

~Angela



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Comments

  1. MizHalsegan says

    I agree. H&M;could donate a bit more to the AIDS fund. They could follow MAC’s example. I believe MAC donates 100% of monies to AIDS charities from their Viva Glam lipstick every year.

  2. Anonymous says

    You’re right about that, and we’d love to see more companies follow their lead. Gap, of course, donates half of its (Product) Red profits to The Global Fund to help women and children affected by AIDS in Africa, but nothing quite says “commitment” like donating it all to the cause you support, right?

  3. Anonymous says

    We received a clarification from Designers Against AIDS regarding the donation of proceeds by H&M;, which notes that H&M;donates “25% of the sales price” with the remainder of the proceeds used for production, transport, customs and other logistical costs.

    As we said, we’re always happy to see fashion support a good cause, but we still wish more of the actual cash was going directly to it . . .

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