The Lowdown: A collection of t-shirts, tank tops and hoodies will debut at H&M in February, featuring a range of AIDS-related messages aimed at raising awareness about the disease. Celebrities on board include Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley, and was initiated through the non-profit org Designers Against AIDS (DAA). Prices for pieces will range from $12.90 to $34.90, so it’s definitely affordable way to do good. Our only beef?
While the artists have donated their services, only 25% of the proceeds will go to “HIV/AIDS prevention projects around the world.” We’re thinking H&M could be just a tad more generous. But that’s just us.