H&M’s Expands Eco-Friendly “Conscious Collection”

Continuing our love affair with H&M, store is making a green comeback with its second line within the “Conscious Collection.” Introduced in February, the collection celebrates sustainable fashion by using green materials such as organic cotton, recycled wool, and recycled polyester. Inspired by Swedish folklore, the new fall line features romantic, vintage-inspired patterns that showcase floral prints and longer hemlines.

Check out the entire line online at H&M.

What do you think of the Conscious Collection? How much does green fashion matter to you?