What: The Heart Truth’s red dress collection partnered with Diet Coke, Tylenol St. Joseph, Swarovski, and a host of other brands to help kick off fashion weeks opening night. Twenty celebrity models strutted their stuff down the runway in red dresses designed by 20 of Americas top designers in the fashion industry, to help warn women about the effects of heart disease. Since 2002 the red dress has been the national symbol for women and heart disease. The celebrity packed event was held in the Bryant Park tents at Mercedes-Benz fashion week on February 11, 2010.
What They Say: Heart disease is the #1 killer of women today. Women need to know how to protect themselves from this disease and learn how to be proactive when it comes to fighting against it. The campaign targets women ages 40 to 60 because that is the age when women are most at risk for the disease. Reaching out to the younger generation is just as important since heart disease can gradually develop, according to the National Heart Lung and Blood Institute.
What We Say: It’s always great when fashion and celebrities can lend their support and stand for a cause. What’s even better is the the campaign chooses a selection of celebrity worn dresses and auctions them off at Clothes Off Our Back for the public to bid on. Just think, every time you see a red dress it will remind you how important it is to keep your heart healthy. After all, a red heart represents love and we should all take part in showing our heart some healthy love.
*For attending The Heart Truth Red Dress fashion show, I received a heart health gift bag full of goodies such as the heart health journey pin, a pencil case filled with band-aids, visine, neosporin lip protectant, a diet coke heart health straw, heart truth sport bottle, and a $10 coupon to use at RueLaLa.com/VIP
Images Courtesy of: USAToday.com, Yuku.com, and Yahoo News