What: Hanes is branching out from the world of basic tees and under garments. After spending years as the go-to brand for comfy cotton t-shirts, Hanes has decided to launch an all new plus-size apparel brand called JMS exclusively for Wal-Mart. Available at more than 3,500 Wal-Mart stores nationwide, JMS—or Just My Size—will reportedly feature “trend-right styles” such as modern knit sweaters and leggings with sizes ranging from 16 to 28. Even better, the company says none of the clothes will be priced over $22.

What JMS Says:
“The JMS woman embraces her curves,” said Maria Teza, marketing director for JMS. “So often plus-size women see stylish clothes in the Missy department that they can`t find in the plus-size department. Now she can find those same styles in just her size.”

What We Say: Not to be a Debbie downer, but this doesn’t look very fashion forward. What’s fashion forward about a t-shirt?  If nothing else, it’s great to see a company like Hanes taking a stand and making clothes that fit women of all shapes and sizes, and we hope maybe it’s a trend that will catch on for more apparel companies.