Grammy Apparel Debuts Second Season Looks

What: You’ve watched the Grammys on TV. Now the Recording Academy wants you to keep a Grammy in your closet, so to speak. The organization has hired designer Richard Slom to create a music-inspired collection of denim, T-shirts, knits, bustiers, and dresses, which will be sold at specialty boutiques. Proceeds from the Academy’s sophomore collection will benefit the Grammy Foundation and MusiCares.

What They Say:
“There has always been a great intersection between music and fashion that Grammy has been part of. We want to translate that vibe onto apparel that can be worn on the red carpet or on a nice evening out,” said Evan Greene, chief marketing officer for the Recording Academy.

What We Say: Although we don’t entirely see the connection between a music awards ceremony and a fashion line, we are eager to see what music-inspired clothes Richard Slom will design for the collection. It looks like the success of this line will depend largely on the price of the clothing more than anything else.