Grammy Apparel Debuts Second Season Looks

What: You’ve watched the Grammys on TV. Now the Recording Academy wants you to keep a Grammy in your closet, so to speak. The organization has hired designer Richard Slom to create a music-inspired collection of denim, T-shirts, knits, bustiers, and dresses, which will be sold at specialty boutiques. Proceeds from the Academy’s sophomore collection will benefit the Grammy Foundation and MusiCares.

What They Say:
“There has always been a great intersection between music and fashion that Grammy has been part of. We want to translate that vibe onto apparel that can be worn on the red carpet or on a nice evening out,” said Evan Greene, chief marketing officer for the Recording Academy.

What We Say: Although we don’t entirely see the connection between a music awards ceremony and a fashion line, we are eager to see what music-inspired clothes Richard Slom will design for the collection. It looks like the success of this line will depend largely on the price of the clothing more than anything else.

Sponsored Content

Leave a Reply

Your email address will not be published. Required fields are marked *