GoSmile Morning Rush Whitening Protection Flouride Toothpaste, $16.00 for 3.5 oz.

What: Angela tests a toothpaste from Dr. Jonathan B. Levine’s GoSmile treatment line of products.

The Lowdown: This toothpaste is part of a whole range of tooth whitening products touted to whiten, treat and protect your teeth. The “Morning Rush” toothpaste is intended for regular use after using the (rather pricey) whitening process. The toothpaste itself is advertised as both cavity-protection and aromatherapy – intended to get you off and running with a healthy start in the a.m. Claimed benefits include stain-removal via “naturally hydrated silica” and a sensory awakening, thanks to the inclusion of “lively essential oils of lemon, lime, orange and mandarin.” In reality, the paste left my teeth feeling very clean, but lacked the satisfying foam and minty freshness to which I’ve become accustomed as a budget-brand toothpaste user. The teeth were squeaky, but the senses? Still in need of caffeine, I’m afraid.

Yea or Nay: Nay. I suspect that the stuff does the job just fine, but a tiny tube for $16? I think some Crest Whitestrips followed up with a nice whitening toothpaste is an equally effective, and more budget-friendly, option.