Goodwill and Nick Graham Team up to Repurpose (Whatever that Means)

What: Goodwill and Nick Graham (of Joe Boxer fame) have teamed up to create “William Good,” a brand of “repurposed” clothing and accessories. For those of you without your dictionary handy, “repurposed” means used, fixed up, and sold again.  It’s part of the general trend of Goodwill moving away from thrift and more into the area of retail.

In their own words: “As the original recycler, Goodwill Industries is thrilled to team up with Nick Graham to create an innovative, responsible approach to fashion,” says Goodwill CEO Deborah Alvarez-Rodriguez. “Not only will the William Good brand create value out of discarded goods, it will also provide a whole new level of design, marketing, and sales training for our staff and our participants who have barriers to employment.”

What I say: I think that perhaps the “saving the world” spin being put on this venture is a bit hard to swallow – a buzz phrase of “People, Planet and Profit” sounds great, but clothes have been resold at thrift stores since the beginning of retail time. Jazzing them up is a cool new spin, but it remains to be seen where the average pricetags will fall ($15 to $300 is a huge range), and if budget (which is the basis of Goodwill’s resale market) is part of the big picture.

~ Angela

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  1. Maria says

    I’m not quite getting this concept.  Will the “William Good” brand be sold exclusively at Goodwill shops?  Or will William Good have their own stores?  It sounds intriguing, but to really compete at retail I think William Good will need to have their own outlets outside of Goodwill thrift shops.  Too many folks are biased against shopping at Goodwill to support a unique brand.

  2. Michelle says

    I think this is absolutely ridiculous!  Goodwill for a profit?  I am a supporter of recycling what ever we can, but lets not hurt the people Goodwill was intended to help. Whats next, I wonder?

  3. christal says

    I knew this whole “lets jazz up Goodwill thing” was going to go to far.  I said it a few weeks ago when this was first brought up.  This is my I told you so.

  4. Jeannie says

    This William Good thing doesn’t sound like anything new.  TBF, in a post you did on the designers Libertine coming to Target, you said that they were “an interesting choice for Target because Greene and Hartig don’t necessarily “design” pieces as much as deconstruct/reconstruct vintage pieces and then imprint them with silk screened images.”  Um…..isn’t this William Good thing a bit of the same, just packaged in a different way?

  5. Sarah says

    I like the idea of “jazzing up” thrift shop clothes. But if there’s a clothing line dedicated to this concept, where’s the originality of each piece (each piece isn’t original—it’s just become part of a designer’s line)? That takes all the fun out of the idea of repurposing.

  6. Amy says

    I think it’s an intriguing idea and will definitely check it out when it becomes available. Why not make something great out of something that’s been discarded? As they say, everything old is new again.

  7. Leigh says

    I think this is a horrible idea.  Many of the people who shop Goodwill and the like are on the strictest of budgets!  Is Goodwill forgetting what their name stands for?  I hope I’m wrong, but this entire thing smacks of hypocrisy.

  8. Molly says

    I guess that’s okay, but I would SO much rather use my OWN GENUINE creativity to repurpose things, and not have it be a trend.

  9. Suz says

    Well, that will drive the regulars away, now won’t it? This is a bad idea, many who shop at the GW stores near me (LA, CA)are there because that is all their budget allows. They are going to ruin thrifting once and for all with this attitude, people are there mainly for the price, fashion is something we do on our own, outside the store after all.

    GW has already gotten on my very last nerve with what they will and won’t accept – I gave away furniture on Craigslist because they told me that they would probably “Throw out” the wood bedframe that I was trying to donate. It was a good quality bed too – they just didn’t like that it was in pieces (How else could I have gotten it to GW in the first place? Duh.)even though everything was there, instructions etc and we offered to put it back together for them. They and their charity lost out on about 200 large.

    They are really their own worst enemy, I don’t even donate to them anymore – Salvation army gets the goods now.

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