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What: We’re not sure if this just means Sephora saleswomen (sorry, people) are about to get even pushier than ever, but the store’s now offering up free beauty consultations. Without committing to a purchase, you can enjoy a tutorial on how to apply that blush just right, what shade of red lipstick to wear with your skin tone, and which brand of mascara really makes your eyes pop.
What Sephora Says: “Reservations may be required, please call the store for details. Walk-ins are welcome on a space-available basis.”
What We Say: Wait, is this really something new? Don’t all the beauty counters at top department stores offer up complimentary makeovers? We’re guessing Sephora’s making a big deal out of this because they’ve got true beauty experts on hand, but we’ll have to wait and see on this one.
If you’re planning on making a purchase to begin with, this is a great way to learn some makeup application techniques that could save you some big money later on – don’t pay for someone to do your makeup for that wedding you’re in; you already know your stuff, right? However, don’t blame us if you end up walking out of Sephora with a big bag of products you don’t need.