What: The luxury haircare brand Frédéric Fekkai wants you to make the switch. The company is hosting a “Shampoo Swap” day at Saks Fifth Avenue stores across the country on September 17th, asking women to trade in any bottle of full sized shampoo for a completely free 8oz bottle of the company’s new Fekkai Advanced shampoo, which normally retails for $23.

What Frédéric Fekkai Says:
“The promotion is part of the exciting launch of Fekkai Advanced, the newest incarnation of luxury hair care from Fekkai. The Fekkai Advanced collection redefines the original Fekkai product families, elevating them to a new level with improved technologies, textures and fragrances for an experience like never before.”

What We Say: Does hair really look better when it’s washed with designer shampoo? Now’s your time to see for yourself. Pretty much everyone has an old bottle of shampoo sitting in the bathroom, and now is the perfect chance to throw it out and get a new bottle of Fekkai Advanced in its place—for free. And really, who turns down free beauty products? Not us!