What: Twelve by Twelve, the higher priced line coming to a Forever 21 (and a computer at twelvebytwelve.com) near you.
The Look: More lux than cheap, with most of the pieces still under $100. Let’s hope it includes a better return policy and cleaner dressing rooms.
What the fashion heads say: “Forever 21 is fast fashion, it’s quick-turn, young and fun,” said Betsy Zanjani, vice president of merchandising for the project, “whereas Twelve by Twelve is a grouping of items designed to go together, to be worn together. It will be a little bit more sophisticated, much more luxury.”
via: WWD
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