Forever 21 Launches New Line: Twelve by Twelve

What: Twelve by Twelve, the higher priced line coming to a Forever 21 (and a computer at twelvebytwelve.com) near you.

The Look: More lux than cheap, with most of the pieces still under $100.  Let’s hope it includes a better return policy and cleaner dressing rooms.

What the fashion heads say: “Forever 21 is fast fashion, it’s quick-turn, young and fun,” said Betsy Zanjani, vice president of merchandising for the project, “whereas Twelve by Twelve is a grouping of items designed to go together, to be worn together. It will be a little bit more sophisticated, much more luxury.”

via: WWD