Fendi
Pronunciation: Fen- dee

In terms of American pop culture influence, Fendi is right up there with Gucci and Louis Vuitton as the brand most frequently mentioned in rap songs. Established in Italy in 1925 as a handbag shop, Fendi is one of the most influential brands in the history of fashion, if for no other reason, the Fendi family “discovered” Karl Lagerfeld and gave him his first job at a major design house. While the line continues to produce a ready to wear collection, Fendi is really known for their iconic bags (the much copied “Spy” bag, the baguette, etc.).

Fendi – Photo Credit: fendi.com