1 FEED T-shirt = 100 children fed for 1 school day
1 FEED Bag= 1 child fed for 1 school year
Marie Claire, U.N. World Food Program (WFP) and model/socialite/first-niece Lauren Bush have joined together to create the “FEED” t-shirt and bag to fight hunger in developing nations around the world. 100% of the net proceeds of the $34.95 American Apparel cream cotton t-shirt will go to programs to feed the world’s children and each FEED bag will feed a child for an entire school year.
To order the bag, visit Amazon.com
To order the t-shirt, call 800-727-1274.
For more info, visit: Marie Claire
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{ 14 comments… read them below or add one }
Who needs another T-shirt or tote bag? Make a donation at the WFP web site and your entire donation helps to feed the hungry (when you buy the tote bag, only $35 of the $59.95 purchase price goes to WFP). You can even designate where you’d like the money to go. My dad is difficult to shop for, so I regularly make WFP donations in his honor. The WFP School Feeding program is awesome!
Why does it say here on the blog and on Amazon that the bag is $34, but when you click to buy it, the price changes to $59.95? Did I misread something?
JJM.. unfortunately some people need a little push to donate..
The t-shirt is $34.95, the bag is $59.95…
They donate the net proceeds- price- minus marketing/production/etc to WFP.
i find the whole “feed bag” association off-putting. i also find the idea of advertising that you’re “doing the right thing” or “being charitable” off-putting as well. I agree with JJM. Just donate money somewhere if you feel the need. It’s already tax-deductible if you need some sort of incentive.
I understand the comments, but I do find them a bit judgmental… First this is being sold by the World Food Program, in partnership with Marie Claire and Amazon- not Amazon and Marie Claire joining together and then donating the money. There are people who will buy the bag and the t-shirt and still continue to donate to a charity and there are people who will only buy the t-shirt and bag.
Lauren Bush appeals to young women, many who may just be learning about global social causes. Maybe purchasing the t-shirt will encourage some people to learn more about hunger issues. Who knows…
I do kind of find it interesting that a thin model is promoting a food campaign. Not sure they thought that part through very well.
Also, and publicists agree, I only put items on TBF when 100% of the net proceeds go to a charity. You can’t believe how much money companies make by associating saying their donating to charity and then only giving 10% of the net proceeds to the cause.
Just curious, how many of you knew about WFP and donated before the tote and yes I do have one. I would much rather have a tote & feed a child for a year than get a AH tote, since I was getting a summer tote anyway.
Thanks KatieM.. my point exactly… This is a WFP sponsored program and unfortunately we live in a celeb obsessed world and some people need that push to do good.
If you’re going to purchase a summer tote, why not purchase one that does good as well
I think its a great idea because the bag is also free advertising for the WFP and maybe more people will dontate because they saw you or someone else do it because they just did not know about it.
I apologize for the cruel comment, but Lauren Bush needs some food too. She’s painfully skinny, it’s disturbing.
from the fish-in-a-barrel department:
a model wearing a shirt that says “FEED” in big letters? complete with burlap feed bag?
yeah, i get that it’s for charity, but come on. somebody is mocking your family through you, honey.
surely the suspenders are a tip-off.
I love the bag. It’s brought publicity to a worthy cause, it’s functional, and it makes a statement. The target market for this bag is likely NOT the woman who has a $1000 purse budget, but someone more like me, who would rather advertise positive values – i.e. supporting a charitable cause, promoting the use of humane materials (cotton and burlap) over leather, increasing awareness of the cause through word-of-mouth.
To the woman who finds the idea of advertising one’s charity “off-putting” – What then, is advertising one’s alliance to a designer through handbags with inflated price tags?
We put up with people in the public eye plastering magazines with designer sunglasses, jeans no one can afford, high-priced jewelry and labels on the ### of every sweatpant in Hollywood – tell me, what’s so “off-putting” about raising awareness to end hunger in poor countries?
I think eco-friendly and responsible fashion is a step in the RIGHT direction. I’ll be buying a bag as soon as I can; and I’ll probably buy a few more as gifts.
i don’t advertise with my clothing—something i find ridiculous, especially after reading “No Logo” by Naomi Klein. I think advertising anything on one’s person is a completely fabricated sense of worth contrived by advertising agencies to get companies to spend more advertising dollars. that’s why most brands are now “lifestyles” rather than actual products. tommy hilfiger for example, doesn’t actually manufacture anything. he’s just a brand, and all of his different products are made by different companies (jeans, shoes, sunglasses, etc. all made by independent manufacturers)
i don’t need or want to advertise anything. i think logo advertising or branding is a poor way to raise awareness, but is a fantastic medium to sell products. as a woman under 25, i donate to and volunteer with (when i can’t afford to give money) several causes, but don’t feel that it’s appropriate advertise that fact. i don’t feel that other people need to make a quick judgment of my character based on what i’m advertising on my shirt, or with my accessories. instead, i’d like them to judge my character by what i DO, not what i CONSUME. how often has your World Wildlife Fund coffee cup sparked conversation about endangered animals in contrast to how often the topic of habitat for humanity has come up when you’re volunteering your weekends instead of hitting the clubs with friends?
where does it say that the cotton and burlap are manufactured in a responsible way? it’s possible that materials for this product, while not animal based, could still be very harmful to the environment by use of pesticides, or unethical manufacturing techniques. assuming the actual product being responsibly produced because it’s for a worthy cause is a dangerous fallacy. who manufactures the bag and how much money are they making from it? just because amazon and marie clare aren’t making profit, doesn’t mean that no one is. a sure way to avoid all of this, is to donate directly to your cause of choice.
Seem like a tote bag is a trend. I have seen some tote bags with messages on it. I will check on it on amazon.com
I dont understand why people are making it a point to comment on the model and what shes wearing because its not about her its about the message. I think the tote bag and shirt is a good way to get the message out, because it gets peoples attention. Its not about advertising that you are a good persons its just another way to spread the message. Its important to get the message out there, so more people can get involved.