What: H&M, TopShop, and Urban Outfitters are the latest fashion retailers to dabble in the beauty biz. Skin care creams, makeup, and other beauty products are now being put on the shelves at our favorite clothing stores. Although Urban Outfitter’s new makeup line – featuring eye shadows, lip sticks, etc – will only be available in the UK for now, we figure it’ll make its way to the US soon enough.
What The WWD Says:
Clothing collections aren’t the only thing that are retro this spring, as a host of apparel retailers clear racks to make room for proprietary beauty brands.
What We Say: It makes a lot of sense that the apparel industry is trying to find more sources of income. And it also makes sense for shoppers to purchase apparel and beauty products in one place. However, one has to wonder about how high-quality a beauty line coming from an apparel expert can really be. One also wonders what this might do to current beauty and cosmetic giants, like MAC. More competition, cheaper prices? Bring it on!