What: If you’ve ever gone to a store with a coupon in hand, ready to save some money, and then discovered your coupon was faulty or expired, you’re not alone. According to a survey by Harris Interactive (commissioned by CouponCraze.com), 95% of shoppers have found themselves in this situation. But instead of ditching the purchase entirely, 72% of that group will go ahead and lay the extra dough down. Same sort of statistics go for online shoppers and online coupons, but with 57% vs 72% following through with the purchase.
The best ways to avoid overpaying for items is to go with online coupons over printable coupons (as you can often find a replacement if something doesn’t work out), and to ensure the coupon discount is applied before you checkout – not afterward. And once you’re stuck with a crappy coupon, don’t give up! Forget the purchase, or shop around for an item with a cheaper price tag.
What They Say:
“Purchasing items at full price despite attempts to save money encourages the distribution of faulty coupons, which not only wastes consumers