What: The makeup giant Estee Lauder is hoping its latest promotion will leave you looking good online. Beginning October 16th, the company is giving away free makeovers and taking glamorous pictures of customers at select Bloomingdale’s, Macy’s, and Saks department stores—which those customers can then use as their profile picture on sites like Facebook and MySpace. In addition, the company will be giving away a free 10-day supply of foundation to all customers, with no purchase required.
What AdAge Says:
“The gift that the brand hopes will keep on giving is that the profile photos include the Estee Lauder logo in the background, which, assuming they aren’t Photoshopped into oblivion, could give the brand lasting presence on Facebook beyond its own 27,000-member plus fan page.”
What We Say: Who wouldn’t like to look a little better in their Facebook profile picture? We certainly would, which is why Estee Lauder’s new promotion actually seems like a pretty smart idea. (At the very least, it’s a more inventive promotion than those “free gift with purchase” deals that makeup companies have been offering for years.) We can’t wait to try this out!