Bling Alert: Endless.com Launches New Jewelry Catalog

What: Endless.com adds jewelry to their online offerings.

The Lowdown: This week, Endless.com added a jewelry catalog, featuring 68 brands and more than 3,500 styles, featuring the Nicky Hilton Collection as well as Devon Leigh pieces designed exclusively for the online retailer.

What We Say: Do we really need another source for everyday jewelry online? In a word, oh yeah. Especially this particular source, because Endless.com makes online shopping as risk free as it gets. More importantly, of course, is whether or not the jewelry is worth looking in the first place, and at first glance we’d say it’s a big yes again; seriously, on the first page of “statement jewelry” (our favorite, yo) we coveted nearly everything. We may have actually drooled a little.

As for the big question — is it budget? Depends on your budget perhaps — pieces are not exactly Forever21 cheap (especially the designer collections) but, if you can judge by the photos and Endless.com’s track record, we’re going to guess that the quality is pretty darn appropriate to the prices. And be assured, while there are lots of items over 100 bucks, there are also enough items under $50 to have us rewriting our holiday wish list.

Our only suggestion? Endless, if you’re gonna roll out this new fabulous jewelry, don’t bury it under “bags and accessories” — give it a tab all it’s own.