Emma Watson

What: Emma Watson recently joshed about celebrity fashion lines - saying she would never do one for the sake of her ego, but would be up to doing it for the sake of the environment or some other worthy cause. Well, the folks over at People Tree (a pro-fair trade retailer) must have overheard. Because Emma Watson and People Tree are now working together on a collection that will debut February 2010. Young 20-somethings should be most excited about the line, which will feature jersey t-shirts, dresses, and other knitwear made with them in mind. Of course, all of the clothes will consist of 100% cotton and will be made by fair-trade artisans.

What They Say:

Emma has utilized her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

What We Say: Think Julia Stiles will come with another parody video on the topic of eco-friendly fashion now? We’ll hold our tongue until we find out how much these “fair-trade” pieces will cost…