What: Alanis Morissette and Woody Harrelson are pairing up (yes, we think it’s strange, too) for a new eco-friendly line of denim jeans. Each pair of Reco Jeans is made of 50% recycled material, which is apparently 300% more than other similar apparel. What’s the price, you ask? Well, you get to determine it – kinda. 300 limited-edition pairs of Reco Jeans will go on auction July 18th. Depending on the demand, the price will then be set for the brand.
What They Say:
Just to hit the ground running, the pair is releasing 300 special editions, boxed with an iPod case (are people still seriously doing the iPod case thing?) and an authenticity certificate—you know, to frame or something.
What We Say: While we certainly hope everyone who bids on these jeans is on some kind of budget, we’re guessing this is really a clever attempt by tree hugging Morisette and Harrelson to generate interest in the brand. Of course you’re going to bid a lot for an exclusive pair of jeans, backed by two relatively respected celebs. But, hmmmm, aren’t we over the celebrity-turned-designer thing?