Recently, Dove released a new ad as a part of its Real Beauty Campaign. Even though, I was one of the first bloggers to give Dove props for it’s well-meaning-but-overly- simplistic Evolution ad, the current onslaught of ads (called onslaught, pun intended), make me cringed.
Am I the only one who feels a bit manipulated by the ads and the campaign, in general? I understand advertisement is suppose to be provocative and I do agree that women are bombarded by a ton of unrealistic images regarding beauty. However, I don’t like the fact that a beauty company, who is partially responsible for creating those unrealistic images, is using my own insecurities to sell me a bar of soap (which I would buy anyway, I LOVE Dove products).
The industry has gone so far to the edges (luxury or budget, really skinny or really not, etc) that the only things left to commercialize is the middle?. It’s commercialization of normalization and it’s brought to you by Dove…..
Yea or Nay: Dove Commercials?