Devi Kroell for Target

Target has convinced yet another high end designer to make the low end leap. The big box store is partnering with CFDA/Vogue Accessory Award winner Devi Kroell for a limited edition bag handbag collection that will appear online and in stores this summer. The collection features pleather versions of the designers more expensive leather styles.

Why does Target seem to get it right when it comes to designers on a budget and everyone else seems to falter? Is it because they (and even Wal-mart to a much lesser degree with it’s George line), focus on people who are actual designers, than the celebrity of the moment?