Designer Lines at Mass Market Stores

First, Isaac. Then Vera (Wang), Norma (Kamali), and Nicole (Miller). Fifth Avenue designers are all flocking to a stripmall nearest you in an effort to build their brand and pocketbooks. With so many designer premiering mass market lines, it’s difficult to know which ones are worth the Saturday trek to your Target. Here’s my picks:

Designer Lines at Budget Stores

  • JC PenneyJC Penney’s carries a collection called Nicole by designer Nicole Miller (known mostly for her high priced, beautiful dresses).
  • Spiegel—80s favorite Norma Kamali is back with a collection of interchangeable pieces in basic black, red, and multi color stripes for the catalog company. All pieces are priced $99 and under.
  • TargetIsaac Mizrahi’s line offers classic 5th avenue style to main street America, reflecting some of the hottest fashion trends for less than $50. Target also carries the Swell line of home and personal furnishings by Cynthia Rowley and a line of high end make-up for less by famed make-up artist Sonia Kashuk. Target’s Go International initiative features a line created by a global designer for a 90 day period. Currently, British designer Luella Bartley is the featured designer, with Canadian Tara Jarmon set to premier a line at Target later this spring.
  • Sears—Carries quite a few lines from top fashion designers like Alvin Valley (known as Lord of the Pants). Anne Klein has a line at the store called Aline, which has fashions and styles that are very similar to its higher priced red label line and BCBG Max Azria has a line called Parallel at Sears as well.  There’s a rumor that French Connection (aka the British Gap), will premier a collection at the store in late 2006.

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