Designer Denim Drops in Price

What: Say goodbye to $300 pairs of “premium” jeans. Denim designers now say that jeans had become overpriced before the recession began last year, which is why shoppers began shying away from ultra-expensive brands like Dior, True Religion, and Ksubi. Now, those same brands have begun lowering pricing to reflect what consumers are actually willing to spend. According to retail experts, that “sweet spot,” in terms of pricing, is now closer to $200 a pair for most designer brands.

What the New York Times Says:
“Before the recession, premium denim was one of the fastest growing categories of the apparel business, and there seemed to be no limit to what customers would pay for the latest label, fit, finish, wash or whatever Paris Hilton wore.  But the denim bubble has burst, and only a handful of such extravagantly priced jeans remain at the jeans bar— labels like PRPS and 45rpm, which, in tacit acknowledgment of the decline of the premium business, are now more often referred to as ‘artisanal’ jeans.”

What We Say: In general, $200 still seems too pricey to spend on an everyday pair of jeans—whether they’re “premium” or not. Especially considering the fact that there are countless ways to get those same jeans for less, whether that involves shopping for those same brands at stores like TJ Maxx or going down a notch and buying non-designer jeans at discount outlets. At the very least, though, it’s good to hear that the average price for denim has dropped recently. See, something good can come out of the recession.

What is the most money you have spent on a pair of jeans?

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  1. bellechic27 says

    Yeah finally!!!!  I love designer jeans but the $300 price tags that a lot of them were inching towards is just unreal!  I’m so glad that those brands are taking note that they still want people to purchase their product…so they lowered the price to make it possible…thank you!

  2. norafabiana says

    $450 for D&G jeans at Ceasar’s in Las Vegas. I’ve seen bought 2 pairs on sale at the same D&G store for about $150 each. The $450 was NOT worth it – Basically bought them with my gambling winnings!

  3. sassyT says

    I spend around $200 for a GOOD pair of jeans that fit my petite ‘curvy’ shape. I’ve also bought a $40 pair of jeans…….and HATED them!! Once I washed them – it was a wrap.  They didn’t fit well after that and they looked ‘old’ – not in a worn kinda way either!! Personally, I think the difference ‘premium’ denim and ‘regular’ denim is the fit, the look and just the over all quality. No more $40 jeans for me!!!

  4. BusyFashion says

    I bought a pair of Citizens for $150 almost three years ago. They are still a great fit on me, and I just had the hem fixed, so they almost look like new. I also bought jeans for under $50, and the quality is terrible and they didn’t last for more than a couple of washes. I learned my lesson!

  5. so expensive... says

    Oh, I spend way too much on denim.  My problem is that I’m rather tall (5’11”) and very leggy for my height—I have a 36” inseam.  Unfortunately, I’ve found that when it comes to jeans, the higher the cost, the longer they run.  I once spent something around $270 for a pair by Notify, but it’s insanely difficult to find a 37” inseam.  I can actually wear heels with them!

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