What: Daffy’s has just launched a new service called the Truck Tracker. that allows “fashion freaks” (their words not ours) to know when new stock will reach the stores. Shoppers can track the trucks via Daffys website or via their twitter feed that is automatically updated every time a truck leaves and arrives.
What We Say: This is a very smart use of technology by an off priced retailer that hasn’t always had the best advertising ideas (hmm, those mannequin ads??? the term “fashion freaks”??) and has a habit of over using technology (their website). However, the tracker idea is solid and helpful- now you can plan the best time to visit your favorite Daffys store.