Cynthia Rowley Debuts New Line for Tots
What: Cynthia Rowley—the kitschy fashion designer and TV personality with a housewares line at Target—has yet another collaboration in the works. The designer has announced plans to team up with Babies"R” Us to launch a collection of children’s clothes beginning in September. The new line, called “Hooray by Cynthia Rowley,” is set to feature “fashion-forward” baby clothes and accessories, including playwear, bibs, blankets, and diaper bags, with prices ranging from $5.99 to $39.99.
What Cynthia Rowley Says: “I’ve been dying to do baby clothes for a long time….I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can’t believe the combination of the quality, the price and the style—it makes everything so easy,” said Cynthia.
What We Say: Based on how much we adore Cynthia’s flirty clothes and her bright and cheerful housewares line for Target, there’s no reason to think her latest collection of baby-wear will be anything less than spectacular. Plus it will be a great alternative to the recent trend in expensive children’s clothes.
| Posted by Stephanie.Miles
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Member Comments
The only catch is that the line is “baby” clothes, which are sized too small notoriously. If the line was expanded into toddler sizes it would be more valuable.
Actually, Cynthia’s line for Target (called “Whim”) was just a summer seasonal thing and is pretty much over now. She also previously had an accessories/jewelry line with Target as well, but that ended about 3 years ago.