Mob Mentality Meets Bargain Shopping: Chinese Shoppers Band Together in Teams and Save Big

Crosby at the fashion pr blog prcouture, posted a very interested article last week about a recent bargain shopping trend in China.
Crosby writes:

In a piece of interesting trend-watch spotting, groups of disparate consumers in China are organizing on a single mission – to use mob power to negotiate group discounts at retail shops and showrooms. Groups meet online at a variety of websites like TeamBuy, Taobao and Liba and then agree on a time and place. The websites make money from ad revenues and/or commissions from suppliers.

While I think this idea might work stateside at liquidation type stores like Big Lots,  I highly doubt this shopping tactic would work at your local Anne Taylor. Also, Americans are not really use to bargaining, while bargaining is a way of life in most countries. Still, it’s a very interesting concept

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  1. christal says

    I wish this could be a way of life here.  It would bring the cost of so many things especially clothes.  But America is about everybody getting theirs.

  2. Tina says

    Bargaining is not an effective way of shopping, its a waste of time for most us to hassle the salesperson to save a couple of dollars.

    Although shopping in groups may not be a bad idea, if you have coupons you can’t use it unless you meet a minimum purchase amount. what if you only want one thing? then the group comes in handy, if someone else only wants one or two things, you can use the coupon and save collectively.

  3. Boo says

    Actually, christal, I think that “everybody getting theirs” applies more to this concept of “bargaining” a store out of their profit. It’s called “bullying tactics”.

  4. SR says

    Not exactly. The store might lose profit margin on selling one product at a time.
    But with group buying, they sell more products. This helps to clear their inventory and they make more sale. Even with less profit per item, they make more money.
    Price reduction for groups, might not work in all situations, but it can be of advantage to both the parties.

  5. Katy says

    As I understand it a large group of shoppers could show up at a jewerly store and say, I really like that $400 necklace you have, if our group bought twenty of them would you be willing to knock 10% off the price—most people who are not managers of a chain but own and actually have the authority to make a decision are going to say yes.  Even with a 20% markdown they can agree and have one of the most profitable days of that week.  If it isn’t profitable to them then they say no—what’s the harm in that?

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