On Chloelovescharlie.com’sAbout Us” page, you’ll find a nice little story about a fashion-savvy career girl that fell in love with a tech-genius boy. From this romantic relationship, a website was born. I mean, that’s always what happens when people fall in love, right? We kid. It’s a cute story that certainly endears us to the creators of the site, but of course we don’t expect you to shop there solely based on that.

new spring look Site Review: Chloe Loves Charlie But Do We Love Them?

Our Review: Chloe Loves Charlie is an e-commerce site that features apparel, jewelry and handbags all under $100, made by emerging designers. So, needless to say, you’re not going to shop here if you’re looking for a great deal on Marc by Marc Jacobs, but there’s definitely something to be said for shopping outside the box and of course shopping on a budget. You certainly won’t be caught wearing the same thing as your co-worker nor will you feel totally broke after checkout—both things we like.

The apparel on the site doesn’t scream unique to us—like, you won’t be making a fashion-statement by wearing it–but it’s totally cute and on trend, and we’ll give them credit for selling items with a little flare. Chloe Loves Charlie sort of reminds us of a toned down Modcloth, both in fashion-forwardness and price.

Verdict: It’s totally worth stopping by and perusing the duds – we think you’ll find some cute items and won’t spend a fortune.