What: Faith Hill is set to launch a fragrance this October. It’ll go for $17 to $31 (depending on the size of the bottle) at stores like Wal-Mart and JC Penney. Hill’s the most recent in a ridiculously long line of celebs who are trying to make a name for themselves in the perfume biz.

What Faith Hill Says:

“I’m pretty picky when it comes to fragrance — I don’t wear a lot of it, and I haven’t worn a lot in the past. I wanted to be able to create this scent, to be involved with the lab, choosing the notes, and everything. Talk about an awakening as to how it’s all put together — the subtlety and difference that one drop can make. I wanted it to be clean and sensual, but last for a long time.”

What We Say: We’ve been reading lots of reports about how over-saturated the fragrance market is, and a story like this just brings that point home. Even Hill’s husband, Tim McGraw, has a scent. Strange timing for “Faith Hill Fragrance,” as Queen Latifah and Usher are also branding scents right now. We like the reasonable price points but we can’t help but roll our eyes at Faith’s new “hobby.”

Hey, wouldn’t we all love to make millions of dollars just by picking out our favorite smells? This is even more annoying than celeb fashion lines. Doesn’t mean we won’t buy it if we like the scent, though. Sigh.

 

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