What: Wildly popular UK cosmetics brand, Illamasqua, will make the big leap across the pond on July 31st – debuting at New York City’s Sephora store in Times Square, then to other Sephora stores this fall. Illamasqua is all about the glamorous/goth look and makes no bones about being great for women and men.

What We Say A lot of exciting stuff has been going on at Sephora lately and this news will certainly give the retailer even more momentum, as Illamasqua’s apparently been in high demand for a while.

Have you ever used Illamasqua products? If so, were you happy with the (reported) dramatic results and the price tag attached to them?