The Brits are Coming: What You Should Know About the British Budget Fashion Invasion

There’s a British invasion happening on the budget fashion front. Led by Topshop (which is more “high” than “street” in the United States) and later by Forever 21-killer Asos.com, British high street (i.e., “mass market”) fashion is coming stateside, bringing on-trend styles at relatively affordable prices.

British budget brands understand the need to have variety in sizing. Asos has a very robust plus size line, as well as strong maternity and petite lines. Topshop has maternity and petites as well as a plus size sister store, Evans, with a capsule collection by Gossip frontwoman Beth Ditto. Newcomer (at least to the United States) Dorothy Perkins goes up to a true size eighteen and has petites. Even British outpost Next, which doesn’t have a US site but ships to the States from its UK site, has a plus size selection.

Which leads to the question, what the hell is wrong with US stores?

British Budget Fashion Newcomer: Dorothy Perkins

Dorothy Perkins

Dorothy Perkins is the latest entry into the British budget fashion invasion. The offline and online store recently opened a US version of their site. Dorothy Perkins is sort of a mix of Express and Forever 21–inexpensive, fashion-forward pieces that will last you a season (if you’re lucky). However, the selection is quite impressive; I have a bright orange Dorothy Perkins blazer that I bought a year or so ago for around $40 that people swear is J.Crew. But…the return process can be a pain (you have to return the garment to the United Kingdom rather than the United States).

We’re excited about the British budget invasion (especially Asos, which has fundamentally changed our fashion lives), since it has opened a whole new door of fashion opportunities for us that stateside brands just couldn’t seem to grasp. It’s like they figured out you can position your brand as on-trend, but your clothes need to fit real women.

What’s Your Favorite British Store?

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Comments

  1. Erica says

    I would definitely say ASOS! I love the free return policy and free shipping! I am addicted! Plus found if you order in British pounds you can save a bit of money! I ordered from TopShop (too expensive for what it is) and Dorothy Perkins (checked their facebook and they have horrible reviews and bad customer service. People just don’t get their packages!), and won’t be going back any time soon. Here is to hoping Primark opens up here or Monki starts to deliver to the US!

    • TBF says

      Erica- If Primark was to open here, I would literally die a very happy, budget fashion, person. LOVE that shop

  2. CHRIS says

    I placed an order with Dorothy Perkins in Feb. I was shocked there was a 60 dollar VAT tax on my 150 order – there is no mention of this on their site and the tax is paid to their 3rd party shipper. I emailed 3x to cancel my order and never got a reply – I had to file a charge dispute and got my refund the 1st of May . I would NEVER order from them again.

  3. Rina says

    I love Very.com they are amazing and of course DorothyPerkins.com is my go-to so much that I barely shop local anymore.

    Love, love, love – these stores

  4. Scarlett says

    I know little about British budget fashion…but I would LOVE it if the US would get/be able from Sfera (Spain).

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