Me on the Runway
Internally, there had been several discussions within BlogHer about doing something style related at BlogHer2012. The question was, what can we do that makes sense within the context of BlogHer’s commitment to inclusion, but also be fashion forward. BlogHer hasn’t been as active in the style community as it has been in other spaces like Moms and Food, so the task was for me (and my SUPER team) to figure out how to put on a HOT event that also represents everything that BlogHer (and I) stand for. I appreciate the trust that Lisa, Jory, and Elisa put into me to carry the BlogHer vision into a new space and to create an event that truly represents the community that I’m so proud to be a part of. I also appreciate the support I received from my mentor/friend Stacy Morrison and the wonderful Lori Luna.
6pm allowed us to pull carte blanche (we pulled over $80,000 worth of clothing) from their amazing site, meaning there were no restrictions on what we could pull. So we were able to pull Roberto Cavalli, Marc Jacobs, Ted Baker, Costume National, Badgley Mischka, Guiseppe Zanotti, Vivenne Westwood, Versace Collection, Donna Karan, Michael Kors as well as Rockports, Dansko, J. Renee, Steve Madden, Calvin Klein and Fitzwell. This meant that we were able to dress our models in the hottest looks, from the hottest designers at (more) reasonable prices.
Petsmart sent us a HUGE box of dog costumes and outfits from a variety of lines, including the Bret Michaels line (which was just too cute) and allowed us to dress our dog models in outfits that fit their personalities (the bubble bee costume brings a serious smile to my face).
Interestingly the ONLY complaint I heard from the community about the fashion show is that they wanted to BUY the outfits right then and there. So, I’m putting it on the “idea” list for next year to have an “After the Show” Sale as well as kiosks for attendees to buy the outfits they see on stage and have it shipped to your home.