Ask yourself if Sarah Jessica Parker’s name was removed from the line, would you still buy it? If someone, other than celebrity created this line, would the line have been on Oprah?
The one thing that separates the Bitten by Sarah Jessica Parker line from the other celebrity lines, is that the sizing (2-22) reflects the true sizing range of America and it for this that I wanted to like the line. I also find the $20 coats to be refreshing (I will probably buy one). But, and this is just based upon what I saw on Oprah and my discussions with people who have seen the line and work with Steve & Barry, the line really isn’t anything new. When Isaac Mizrahi did a line with Target, that was new. When Stephon Marbury wore the $14.98 Starbury basketball shoes in NBA basketball games, that was something new.
Take away sizing from the Bitten and you can get all those pieces from stores like Old Navy, Mandee, Marianne, Payless, Forever 21, etc. Plus the quality may leave a lot to be desired- the seams appear wavy (a sign of poor stitching) and the front of the pants were bunchy on the models (go back and watch the segment and notice how every pair of pants bunched in the front and how the seams on the pants didn’t lie flat) It is my hope that the next batch of clothing from the line will step it up on the quality front.
But what I noticed the most was the lukewarm enthusiasm shown by the Oprah audience. I watch Oprah everyday and when the audience loves something, they LOVE it. They seemed pretty unmoved by the Bitten line, with Oprah at one point responding to a lukewarm reception of the audience to a $14.98 knit dress with “Come on it’s $14 dollars.” Compare that to the audience’s reaction regarding the truly impressive bridal dresses by Isaac Mizrahi at Target and you see what I mean.
All in all, this line will be a success, because people still confuse personal style with that created by a stylist. People will also buy because of the continued popularity and strength of SJP’s Sex and the City character.
But again, ask yourself… if her name was removed from the line, would you even be reading this right now?