What: Just when we are starting to wind down from Beyonce mania. The reigning queen of pop hits us with another business venture. Beyonce and her business partner/mother are creating a line of home furnishings under the House of Dereon and Dereon name. As if dressing like Beyonce wasn’t enough.
According to WWD: Their Beyond Productions has licensed the category to Arrow Home Fashions, which will have Deréon and House of Deréon branded sheets, comforters, pillows, coverlets and shams in stores by this holiday. Expect a fusion of bold colors and delicate details, with design flourishes such as sequins, studs, rivets and even mirrors in the collections. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,” said Tina Knowles. The House of Deréon home furnishings line will retail for $149.99 to $199.99, while Deréon is priced from $49.99 to $99.99. Towels, table linens and tabletop will join the offerings in upcoming seasons.
What We Say: We love B. for her outstanding performances and crazy wardrobe, but don’t think the Dereon style will translate well to bedding. People are still trying to adjust to their less than stylish gaudy looking clothing line. We can respect the the mother and daughter duo for trying to expand their brand, but, we just hope the line doesn’t consist of sequin comforters, studded pillowcases, or have the Dereon logo plastered over everything.
Image Credit: Starzlife