Next at Target’s Go International: Behnaz Sarafpour

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With the launch of the Paul & Joe line set for next week, Target has already announced the next designer on deck for its Go International line. Socialite fave and Vogue darling, Behnaz Sarafpour, will design a collection of tops, bottoms, dresses, and more for the mass market giant.

Sarafpour is one of my favorite new designers and sheer marketing genius—she got Tiffany’s & Co. to sponsor and host her fall 2005 fashion show, got Hewlett Packard to sponsor fall 2006’s show and now has the hook up with Target.  Her style is very Karl LagerfeldChanel with a bit of Marc Jacobs’ downtown vibe thrown in. She’s also a big fan of black and white. Sarafpour’s line will appear starting this November and last for 90 days.

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  1. sarah says

    Her clothing is amazing. What great news! I am so excited to get to Target for Paul & Joe too! Do you know how to pronounce her name? I dont want to sound like I dont know what I am talking about when I am spreading the news :)

  2. Tara says

    Sounds really exciting. her style is so chic. Have to put this in…but shes persian (from Iran).  lol i doubt it matters to anyone but i’m also persian so i got really excited!

  3. jessica says

    i viewed the behnaz for target line @ my new supertarget, and my feeling is that the same pieces are represented (wrap skirt, tee, party dress) as every other go international line.  the unique spin is that behnaz’s fall 2006 runway looks are worked in, in a cheap, target-friendly manner (nylon lace that looks like my 5th grade dance costumes in some applications).  perhaps when i see the entire line, i’ll be convinced, and i did like the ivory cardigan with the lace inset.  paul and joe is still my favorite, so far.

    what i’m really excited about: my new rafe for target big black bag.  it is so much better than what you’d expect for $50.  it probably won’t last very long (shiny vinyl), but is just what you need right now.  and some of us can’t afford to spend $700 every six months on a new handbag, believe it or not.

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