What: Late last month, word began spreading that the design team Badgley Mischka was planning to design a line especially for the Home Shopping Network. Now, just a few weeks later, details about the new collection are starting to emerge. Dubbed the “American Glamour Collection,” the new line will include footwear, apparel and jewelry priced from $39 to $499 when it debuts during a two-hour special on November 17th.
What WWD Says:
“People in parts of the country that didn’t know about Badgley Mischka because they don’t have access to some of the high-end retailers are now going to see this as a destination,” says Lanie List, EVP of Badgley Mischka at Iconix. “When it’s time for them to get their daughter’s first wedding gown or go to an event, they will know [the company] as a favorable brand.”
What We Say: We’re still waiting to see photos before we make out final judgment on the new collection. However, the prices (starting at just $39) do sound promising. We’ll definitely be tuning in to HSN at 9 p.m. on November 17th to see what the designers have got in store. What about you?