Fashion Week: Fall 2007: Baby Phat Fashion Show

There is one question I ask myself every fashion week…. why does Baby Phat put on a show during fashion week? I understand the “bling” concept, but none of the people who are invited and attend the show would ever be caught dead in the clothing. The brand’s primary customers are those who shop at Macys (like me) and those who don’t mind having Baby Phat written 200 times across their body (unlike me). Now,  I have a great deal of respect for Kimora Lee Simmons as a business woman, cause anyone who can make millions off denim jumpsuits with gold cats on the butt pockets really is a marketing genius, but you don’t really need to have a fashion week show to do this. Only a few pieces from BP’s fashion week shows actually appear in stores. So, why have a fashion week show??

Cause fashion week has very little to do with fashion and everything to do with being “seen”. By whom you ask? Well in my four years of attending the shows, I’ve yet to find out exactly who… I mean the big guns like Anna Wintour attend may be 4 of 100+ shows and most buyers and top editors get private showings from the designers at their studios/offices. That leaves pretty much editors at regional newspapers, “stylists”, hangers on, and project runway folks (WHO ARE EVERYWHERE.. aren’t they suppose to be designing their own lines??).



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Comments

  1. says

    Ohhh lord truer words were never spoken! This is why I am trying to attend only off site shows. FYI regular people fashion week is a scam to take your money. Don’t be suckered in!

    Real fashion peeps will be seeing the real collections next week quietly in private showings.

  2. jj says

    Of COURSE those peices won’t be in any store.  The only thing in the stores are covered with the words “baby phat” in gold foil or pink rhinestones.

    Which is a pity.  The suit is charming, though I’d have a tailor put in a modesty panel in the skirt before wearing it to work!

  3. carina says

    The reason why you dont see these items in macys,is because this is the coutre line from baby phat. if you want it go the the baby phat store located on prince street, innew york city! you go kimora and keep up the good work!dont hate!

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