Fashion Advice: Tips For Avoiding Fakes on eBay

Dear Budget Fashionista,

I bought a Burberry trench on eBay for $175. Is it too good to me true. I haven’t received the coat yet, but I wanted to be sure. The pictures look pretty convincing.

The rule of thumb when it comes to eBay is that if looks like a fake, priced like a fake, sounds like a fake, then most likely it’s a fake. If someone is claiming that a certain high end item, like a designer handbag or a designer purse, is brand spanking new and less than 50% of it’s original price, then most likely you’re being scammed. Now there are times when it may be the real deal, for example after Christmas you may find a lot of unwanted presents on eBay.

How to Avoid Buying Fakes on eBay

1. Ask for additional pictures, especially of the clothing tag
2. Ask for them to scan or take a photo of the receipt
3. Check their seller ratings- I never purchase from any one with less than a 100% rating. Others say a 95% or above rating is fine, but I like to be extra careful.
4. Follow your gut. If it feels wrong, then it is.
5. Check to see if the photos look like they were ripped from the site of major luxury store (like Saks,, etc)

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  1. MizHalsegan says

    Great advice. This relates to Kathyrn’s post on the forum about getting burned on EBay. For a while I was looking for DVF wrap dresses. I quickly noticed that certain people were always selling the same dresses—in different sizes. But they never seemed to have a picture from their home, only from the designer or store web sites. Not a good sign. So I only buy from people who can give me individual pictures and who answer my questions. Also, I don’t deal with anyone who has less than a 99% positive rating. If they are not 99% or (better) 100% positive, there is usually a reason. I always read the detailed feedback very carefully.
    There are good articles on Ebay on how to avoid fakes, read those too.

  2. tammie says

    For stuff like that I agree that I wouldn’t go with somebody with less than 100% but for things that aren’t commonly faked I’d probably go with at leas 95% for this reason. I had one bad feedback, from a scamming customer (they said it was broken etc. but never sent me pictures to prove that it was, and I packaged it well)…since I don’t sell on eBay much at all, my percentage has never gone up although I am a very honest seller. All of this because of one bad customer, when I did nothing wrong and any other feedback I have is positive.

  3. Judith says

    Be really careful with buying high end fragrances and cosmetics.  It is very easy to get burned.  I a sealed  box of Acqua Di Gio for my husband.  Since the box looked exactly the same and it was sealed, I thought it had to be the real deal.  The price was about 20% lower than retail.  As soon as we opened the box, we noticed the color of the cologne was not the same as the one we had.  When he put some on, it smelled awful!  It took me over 4 months to get that mess settled an my money back.

    In my  early Ebay shopping, I bought a tube of Bobbi Brown lipstick.  EVERYTHING appeared as the usual packaging.  It turned out to have a powder like consistently and really uneven color.  When I checked back at my sale, I noticed it was shipped from China!  I just threw it away.  I knew I’d NEVER get restitution on that one.

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