It-Girl Gifts for Mommas-to-Be


Wedding season may be on its way in, but baby season? That’s a year-round celebration. Not all nursery essentials are created equal, and while there are more than a few classics that will grace a shower, the personalized picks tailored to her individual style are what gets oohed and ahed over every time. Read on to discover […]

Subscriptions for Mom: Last-Minute Gifts that Keep Giving

Blooming chive herb on beautiful bokeh background. Very shallow DOF.

Procrastinators, rejoice! Scoring savvy Mother’s Day gifts has never been easier thanks to the tech-age. Last-minute shopping has taken a turn for the simple now that delivery and subscription services are back in the game. Whether she’s long-distance lady or you plum waited too long, she’ll never know the difference when she receives one of these personalized presents in […]

Secrets from Inside the Sample Sale

You might imagine it takes a certain type of girl to spend her morning queuing up in some of the oddest or sketchiest parts of the city–all for a few bucks knocked off last season’s items. But the long-heralded sample sale isn’t what it used to be. Sure, you might still see a few crazies […]

Spring Must-Have: The Mist

woman outside spraying herself with mist

That magical tool that keeps your face looking and feeling fresh in even the hottest heat? It exists and you absolutely need it in your cosmetics bag this spring season. A festival babe secret that’s turned into a warm weather staple for all, hydrating mists can save the day on more than one occasion. Keep […]

Fauxchella: Festival Attire for Any Day

four young people outside

Coachella may have come and past, but the West Coast event is really just the tipoff of festival season. Glastonbury, Governor’s Ball, Outside Lands, Primavera and more are set to take over domestic and international calendars as well as your favorite stores from now through the fall. Make the most of now-famed festival fashion trends with […]

Hot Spring Swim Trends to Try

view of woman from behind on beach

Toss boring bikinis aside–there are new silhouettes that should be on your radar. More coverage and sportier cuts guarantee you won’t be sidelined this season. Poolside or in the sand, these trendy spring swim styles have warm-weather glamour and performance in mind. Suit up like an It-Girl and mix-and-match your separates to craft buzz-worthy beach […]

Top Sunless Tanning Tips

Ladies who like a little year-round color rejoice! Sunless tanning isn’t just the safest option, now it’s quite possibly the easiest. Fail-safe formulas and at-home kits bring the spa experience to you, so you never again need to get uncomfortably close to a stranger airbrush artist to secure your sunny disposition. For the appearance you’ve […]

3 Brunch Outfits Courtesy of Kimmy Schmidt

She captured your heart, now capture her closet — Kimmy Schmidt’s positively pleasant style is begging to be worn this spring. Lover of cardigan sweaters, colorblocking and a sprinkle of youthful whimsy, our newest Netflix obsession and wish-list bestie is just the color-popping inspiration your mornings could use. Brunch-bound babes take note…you’re gonna want to copy this redhead’s zippy combinations. […]