What: Ann Taylor gives a sneak peek of their fall 2010 collection. Alissa gives us the scoop
What They Say: According to Ann Taylor, the fall collection was inspired by the idea of mixing European sophistication with timeless American style. They took romantic sensibilities and mingled them with decidedly modern silhouettes and impeccable fabrics to create their own style salon.
What We Say: We loved that Ann Taylor went outside the box and showcased their new collection by having the models sit amongst the guest to show the versatility of the fall collection. The perfectly posed models were styled in patterned sheath dresses, tailored blazers, and chunky knits. To us, the show stoppers were the accessories. We thought to ourselves, did AT get advice from iconic diamond jewelry queen, Elizabeth Taylor? We were blown away by all of the Pave and Swarovski crystal bracelets , pearl clustered necklaces and even thought that the jewelry almost out-shined the clothes. There was no surprise that AT continued to follow the trends with peep toe booties, Animal Print pumps, and large soft leather satchels. We loved how thick and soft the fabrics felt and as each model changed from one outfit to another, we could imagine ourselves in any one of these pieces taking us from the boardroom to happy hour. With modern shapes and functional design Ann Taylor still secures their place as one of the top go to stores for modern and sophisticated work wear.
Note: I received a 25% off coupon, a necklace, and a CD for attending this event.